Where’s the Beef?
I know it’s been a fair while since I last posted, but I assure you this isn’t some trivial fluff piece aimed at filling space or desperately pumping life into a dying website. My dear friends, as I write this piece tonight I’m confident that I share my concerns with every red-blooded American — you can see signs springing up in cities across this great nation, from New York to Los Angeles, and even right here in Dallas. Tonight’s issue leaves thousands of Americans awake into the long hours of the night, leaving their homes and their families in search of fulfillment at the hands of corporate machines. In fact, even as I type there are people massing on Wall Street with only one thought on their minds:
Hamburgers.
Let’s face it, folks. Hamburgers are a cornerstone of American society. Virtually everyone loves a good, juicy burger and some crispy fries — well, except vegetarians*. While the mighty burger has stood as a symbol of our nation for decades, there is no place that holds it more sacred than right here in Texas. We may not have health care, acceptable standardized test scores, or environmental regulation, but you can bet your bottom dollar we can grind up a cow with the best of them. Among the myriad retailers of our char-grilled relics stands a culinary giant, head and linebacker-y shoulders above the rest: Whataburger. In case you aren’t familiar with them, perhaps because you live in one of those stupid states that has a silhouette like a frying pan, here’s a little backstory to help get you up to speed:
From humble beginnings in the 1950s, Whataburger has grown to over 700 locations in ten states. In addition to the standard burger-and-fries fare, Whataburger offers salads, pies, shakes, chicken baskets, breakfast items, and a host of limited time additions that range from awesome to mega-awesome. Home to such classics as the A-1 Thick n’ Hearty, the Chop House Cheddar Burger, and the Honey Barbecue Chicken Strip Sandwich, Whataburger further enhances its permanent menu with the promise to add jalapeños, cheese, and/or bacon to pretty much anything. Almost all locations are 24 hours, and I would be remiss not to mention that they use exclusively fancy ketchup.
Despite their status as Texas natives and beloved symbols of everything delicious, recent months have produced a challenger on the horizon. Hailing from the marijuana-clouded hippie communes of the West, so-called “iconic” In-N-Out has set its sights on the wallets of the Texas carnivore. North Texas has been struck with a blitz-krieg of restaurants, with new locations arriving almost weekly. So far, the reception has been strong — In-N-Out is certainly generating a lot of buzz in burger country. Don’t believe me? Check it, yo.
Yeah, that happened. After the initial craze died down and the lines became manageable, I thought I would go see for myself what all the fuss was about. If In-N-Out could convince those people to wait in line for eternity just for lunch, perhaps there’s something to be said for them after all. Here, for your reading pleasure, I will now recount for you my journey into the maw of the unknown — my In-N-Out adventure log.
5:29pm – Arrival; There is ample parking and the outside of the newly-built location is clean and attractive. I am pretty hungry, and increasingly excited.
5:31pm – Entering the restaurant, it is apparent that there are people waiting for their food even though no fewer than 16 employees are in the open kitchen area. The establishment is pretty full, but remarkably clean considering. I get in line.
5:32pm – I notice the menu. There are THREE items on it, and they are as follows: a hamburger, a cheeseburger, and two cheeseburgers stacked on top of one another. That’s it. No other sides, no desserts, no kid’s meals. I am visibly underwhelmed.
5:33pm – I order the double cheeseburger, and try to convey with my eyes to the girl at the counter that it’s hardly necessary to even have a menu when you basically just make one thing. The prices are reasonable, though, and I hold out that perhaps the burgers are good enough to support such a narrow scope.
5:34pm – At the soda fountain, I’m pleasantly surprised to see 7-Up in lieu of Sprite. I like it better, although that’s really just my preference and probably not indicative of popular opinion. I get my drink and sit down to wait for my hamburger to be served from their unbelievably overstaffed kitchen.
5:35pm – Waiting.
5:36pm – Waiting.
5:37pm – Waiting; Wondering why it takes more than 15 seconds to make a hamburger when you KNOW already that it’s what every single person is going to be forced to order.
5:38pm – Waiting.
5:39pm – Waiting.
5:40pm – My meal arrives, served in what could be described fairly as a “food bucket”. After waiting, again, for the largest man on earth to test the mettle of the ketchup dispensers I am finally ready to get a taste of Cali.
5:41pm – The burger is good. Not phenomenal, but by no means bad. I enjoyed eating it. If you offered me one right now, I would gladly take it. The fries, however, are probably the blandest, saddest french fries you can find at a chain restaurant. There is really nothing good to say about them other than that they are abundant and almost certainly made of potatoes.
5: 47pm – After finishing my meal, (of which I ate every bite out of decency and good journalistic standards), I head back to the car without giving any consideration to the shadow box suggesting that I commemorate this occasion with a t-shirt.
I stand before you now as a man enlightened. I have seen the other side of the mountain, and it is… well, it’s pretty uneventful, actually. In-N-Out is, if I had to sum it up in two words, “nothing special”. I will never protest if I am taken there for lunch, but I will also never drive out of my way to get to one. The claims I had heard that it was “the best burger you will ever eat”, a “Whataburger-killer”, and “seriously, life-changing” all seem to me now like absurd concoctions from the pot-addled brains of ex-surfers and political science majors. While passable, it simply isn’t magical in any way.
After all this talk, we now come to the crux of this article. At the core of my writing, a discerning eye can always find the shining gem of a moral or lesson meant to enrich the lives of you, my adoring followers. Tonight, that pearl of wisdom is this:
Whataburger kicks ass and takes names, and if you don’t agree then move back to Sacramento where you and your robo-governor can smoke out in your apartment and wait to die in a mudslide.
As always, I appreciate and relish the opportunity to explain to you how you don’t know what you’re talking about, so if you think I’m off-base with my analysis then feel free to leave a comment. As for the rest of you, I’d love to hear your flame-broiled feedback as well.
* (At the time of publication, it’s still inconclusive whether vegetarians are actually people.)






Now a lot of you might be still be a little dubious that this show is worth your while, so let me sweeten the deal with a surefire incentive: sex appeal. There are some HOT people who work for the circus, believe it or not. I was expecting a technicolor parade of mutant weirdos, but some of them are just beautiful people. If you’re one of the few that have already watched the series, you know who I’m talking about. I have DREAMS about twin, sexy jugglers. I mean, how can you not? There’s even one clown that I think I have a thing for and I’m positive that there will be some kind of hilarious erotic nightmare that stems from my clownlust. So yeah, the bottom line is that you aren’t going to be staring at hatchet-faced carnies for 45 minutes at a time, which was a strong concern of mine originally.